About us
Reshaping how businesses run with AI
For years, we have helped the world's most ambitious businesses innovate and grow.
Today, we rewire how companies operate in the autonomous age.
We design AI-first operating models, build growth engines across innovation, marketing, and sales, and equip leaders to navigate the shift with confidence.
We're a collective of engineers, practitioners and strategists, who've done this work inside global organizations.
We're radically independent, vendor-agnostic, outcome-obsessed, and focused on delivering impact in weeks, not years.
Leadership
Experienced operators building transformative technology
Scott Downes
CEO & Founder
Scott is a seasoned technology executive with deep expertise in scaling AI-powered operations. As former CTO of Invisible Technologies—ranked #3 on the Inc. 5000 fastest-growing AI companies—he led the team and platform that brought the company to global scale and $134M in revenue. He also served as CTO at Infinity Constellation, the world's premier incubator for AI-enabled services. At Supernal, Scott is on a mission to bring the transformative power of modern AI to small and medium-sized businesses.
J. Ryan Williams
Chief Revenue Officer
Ryan brings battle-tested go-to-market expertise from his journey through the $0–$100M ARR path three times as an operator, advisor, and executive coach. At AdRoll, he built a team that drove $58M in revenue in 22 months; at LeadGenius, he quadrupled revenue in 18 months as VP of Sales. A Berkeley-certified executive coach, Ryan has coached over 400 startup founders across 14 countries and taught at Stanford, Berkeley, and the University of Chicago.
Johnny Borbone
Head of New Business
Johnny is a technology professional with 15 years of experience driving operations and go-to-market strategy at high-growth companies. Most recently, he served as Director of GTM Operations at Invisible Technologies, where he built the Revenue Operations function from the ground up and scaled pipeline visibility across the organization. His background spans product commercialization at FreeWheel and robotics operations at SoftBank, giving him a unique perspective on bringing AI solutions to market.
Sebastiaan Van Kuyk
Co-Founder / Head of Product
Sebastiaan is a product leader and full-stack founder with deep expertise in AI, marketplaces, and decentralized tech. As former Head of Product at Invisible Technologies, he steered the Product & Tech org through 3-year hypergrowth from $7M to $200M ARR. He brings a hands-on approach to building systems that scale, moving fluidly between code, capital, and strategy. At Supernal, Sebastiaan leads Product, Design, Engineering, and Field Engineering.